Kimberley Fritts Launches New Firm Cogent Strategies

In recent years, public relations and digital advertising business have been taking over a larger share of the firm’s revenues. That represents the overall shift in how advocacy in Washington works, Fritts said.

“The public affairs landscape has evolved, and Cogent Strategies is a product of that evolution,” she said in a statement.

“This is the right time and the right team,” Fritts said in a release, “and I’m excited about the opportunity this presents for clients.”

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