Digital Strategy and Marketing Research Associate

Cogent Strategies, a bipartisan government relations, communications and digital advocacy firm is seeking to hire a digital strategy and research associate to support the firm’s collaborative team and diverse client roster. The ideal candidate must have a passion for communications, politics and/or policy with experience in digital strategy and execution including advertising, branding and design. Candidates should possess an understanding of data-driven strategies, strong research and writing skills, knowledge of online/social conversation and policy/political analysis and a creative eye for all-things marketing. A self-starter and problem solver, sense of humor, entrepreneurial spirit and attention to detail are also important. Responsibilities include:

• Crafting and executing digital and brand strategies for Cogent and clients.
• Attending client and team meetings.
• Drafting social media and online content, including cross-channel copy and ideas for accompanying images/media that will drive conversation and engagement across all social channels.
• Developing content and creative calendars on behalf of clients and the firm.
• Establishing, through research and quantitative and qualitative analyses, metrics for success and recommendations for clients and/or the firm.
• Conducting political/policy research to stay abreast of the latest policy and political developments.
• Using data and analytics to inform and refine client strategies.
• Assisting in digital advertising campaigns on all media platforms.
• Provide campaign performance reporting using Google Analytics, social media analytics, and social media listening tools.
• Helping develop messaging and collateral materials, infographics, advertising/paid media and social media, and reporting.
• Maintaining and updating content on firm and client websites and social media channels.
• Supporting the firm’s business development process.
• Conducting research into industries, organizations and companies for business development purposes.
• Analyzing the performance of the firm’s marketing efforts by offering regular reporting and recommendations on optimization.
• Working with GR and PR teams to produce and edit high quality materials including advocacy reports, fact sheets and annual reports.

Qualifications:

• Proficiency in conducting research to inform strategic direction for clients and the firm.
• Demonstrated skills to interpret, apply and explain complex technical information ranging from legislation to polling.
• Ability to analyze traditional media and online conversations. Experience with media and legislative monitoring tools such as Meltwater, Cision, Quorum and other legislative tracking tools are a plus.
• Experience with tools such as WordPress or similar content management systems; experience with analytics or publishing tools such as Tableau, Google Analytics, buffer or Hootsuite.
• Experience with business development and/or marketing for a business or organization.
• Capacity to design marketing and collateral materials.
  
  Requirements

• Degree in marketing, communications, data/political science fields preferred.
• One to three years of full-time experience in digital marketing, branding or advertising (digital experience required).
• Previous experience with political campaigns, public affairs and/or Hill experience.
• Professional knowledge of social media platforms (Facebook, Instagram, Twitter, etc.)
• Proficiency with Microsoft Office and Adobe Creative Suite.
• Strong research and analytics skills.
• Excellent communication skills, both internal and client-facing.
• Ability to manage time.
• Adept to manage all aspects of project activities including reporting, tracking and measurement of project hours.
• Must be available for occasional after-hour/weekend rapid response.

TO APPLY

Please submit a cover letter and resume jobs@cogent-strategies.com with “Digital Strategy and Marketing Research Associate” in the subject line.

Cogent Strategies is an equal opportunity employer and does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

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Public Relations and Digital Communications Manager

Cogent Strategies, a boutique, bipartisan strategic communications, digital advocacy and government relations firm is seeking to hire a public relations and digital communications manager who expresses a strong interest in supporting the firm’s collaborative team and its diverse client roster to achieve winning results and grow the business. The ideal candidate must have experience in writing, media, research and digital strategy and possess a sense of humor, an entrepreneurial spirit and an attention to detail. Qualifications for the position are as follows:

• Capacity to execute campaigns on behalf of clients, including messaging and collateral development, advertising/paid media and social media, and media outreach. Understanding of client’s business and competitive landscape.
• Excellent strategic and persuasive writing skills; capability to develop creative written and visual content. Demonstrated writing excellence when crafting internal and client materials and correspondence.
• Diligence and attention to detail for leading all aspects of project activities, including reporting, tracking and measurement of project hours.
• Ability to create opportunities for clients by leveraging the full spectrum of communications and engagement channels and tactics.
• Proficiency in conducting research to inform strategic direction, messaging and media outreach. Ability to analyze traditional media and online conversations.
• Strong eyes for detail and quality control of ideas, client correspondence and media materials.
• Ability to manage execution of client-sponsored events from congressional briefings to potential trade shows. Willingness to lead strategy, planning, coordination and management of the event, including vendor management, budget management and onsite execution and support.
• Skills with all social media platforms and relevant media outlets. Demonstrated social fluency and a basic understanding of how to drive conversation and engagement across all social channels.
• Experience with content tools such as WordPress or a similar system; experience with analytics or publishing tools such as Google Analytics, Buffer or Hootsuite preferred but not required. Experience with media monitoring tools such as Meltwater, Cision and others and Quorum and other legislative tracking tools are a plus.
• Strong collaborative spirit. A willingness to provide support for every aspect of designated accounts and work closely with teammates to deliver results.
• Capability to keep lines of communication open regarding all client projects and skill at anticipating team and client needs and deadlines.

Requirements:

• Bachelor’s degree
• 2-3 years of working experience
• Knowledge of social media platforms (Facebook, Instagram, Twitter, etc.)
• Proficiency with Microsoft Office and Adobe Creative Suite
• Deadline-driven, detail-oriented and resourceful
• Strong writing and copyediting skills
• Sense of humor and entrepreneurial spirit

Preferred Experience & Education:

• Prior firm/agency, Hill, media or campaign experience and/or internship
• Degree in marketing, communications, political science or related field

TO APPLY Please submit a cover letter, resume and writing sample to jobs@cogent-strategies.com with “Public Relations and Digital Communications Manager” in the subject line.

Cogent Strategies is an equal opportunity employer and does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Public Relations Intern

Job Opening: Full or part-time spring internship

Experience Level: Enrolled undergraduate juniors, seniors, and/or candidates that have obtained a Bachelor’s or Master’s degree within the past 12 months

Internship Program Components:

• The typical work week will consist of 32-40 total hours (4-5 full days)

Duties and Responsibilities:

• Draft and help manage the distribution of client communications, including newsletters, website and social media channels
• Create client-specific media lists
• Develop effective messages and produce and edit high-quality written deliverables, such as issue backgrounders, press materials, messaging toolkits and social media content often under tight deadlines
• Assist with other projects as needed (examples include information tracking, research projects, daily clips, congressional hearing coverage, etc.)

Basic Qualifications:

• Self-starter and detail-oriented individual with strong communication, interpersonal, research and organizational skills
• Strong content writing skills are critical
• Communications internship on Capitol Hill or a political campaign is a plus
• Experience in marketing, integrated communications, and digital marketing programs
• Ability to multitask and hit numerous deadlines simultaneously
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint)
• Comfortable with social media administration
• Willingness to tackle any task, including occasional administrative assignments

To apply, please send resumes to jobs@cogent-strategies.com with “Public Relations Intern” in the subject line.

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Government Relations Intern

Job Opening: Full or part-time spring internship

Experience Level: Enrolled undergraduate juniors, seniors, and/or candidates that have obtained a Bachelor’s or Master’s degree within the past 12 months

Internship Program Components:

• The typical work week will consist of 32-40 total hours (4-5 full days)

Primary Duties & Responsibilities:

• Cover congressional hearings and summarize relevant discussion topics in high-quality, client-facing form
• Monitor and track legislative bills, hearing schedules, and federal rulemaking
• Conduct legislative research
• Engage with the government relations team and generate client strategies
• Draft, review and edit documents and written materials
• Utilize and update various databases

Basic Qualifications:

• Self-starter and detail-oriented individual with strong communication, interpersonal and organizational skills
• Familiarity with both houses of Congress and departments and agencies within the executive branch
• Strong writing and research skills are critical
• Internship on Capitol Hill, government agency, think tank, or a political campaign is required
• Ability to synthesize and summarize large amounts of information in a cohesive and timely manner
• Broad knowledge base of energy, environment, technology, or financial services is a plus
• Ability to multitask and hit numerous deadlines simultaneously
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint)
• Willingness to tackle any task, including occasional administrative assignments

Please send resumes to jobs@cogent-strategies.com with “Government Relations Intern” in the subject line.

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Digital and Data Analytics Intern

Job Opening: Full or part-time Spring internship

Experience Level: Enrolled undergraduate juniors, seniors, and candidates that have obtained a Bachelor’s or Master’s degree within the past 12 months

Internship Program Components:

• The typical work week will consist of 32-40 total hours (4-5 full days)

Primary Duties & Responsibilities:

• Develop content, track and produce performance reports for digital campaigns
• Produce analytics and performance reports on social media and advertising campaigns
• Conduct data analysis for various web and research projects
• Write compelling content for online platforms and social media
• Build digital advertising copy and creative
• Review and edit documents and written materials
• Assist with other projects as needed (examples include information tracking, daily clips, etc.)

Basic Qualifications:

• Self-starter and detail-oriented individual with strong communication, interpersonal and organizational skills
• Strong experience working with qualitative and quantitative data
• Familiarity with digital advertising on various platforms
• Familiarity with Adobe Creative Suite
• Strong writing skills are critical
• Ability to multitask and hit numerous deadlines simultaneously
  Proficient in Microsoft Office Suite (especially Excel)
• Willingness to tackle any task, including occasional administrative assignments

Please send resumes to jobs@cogent-strategies.com with “Digital Intern” in the subject line.

Equal Employment Opportunity

Cogent Strategies is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, sex, gender identity, religion, disability, sexual orientation, veteran status, or any other protected status designated by federal, state or local law.