Buzz Cogent Cogent Insights

#Breaking: Why Social Media and Lobbying Go Hand-in-Hand

By Mary Lieb When President Barack Obama was re-elected in 2012, one of the campaign’s hallmarks revolved around digital databases that helped streamline volunteers, donors and supporters. In doing so, the Obama campaign expanded its network across various social media platforms – mobilizing more supporters to register voters, spread the campaign’s message and aid fundraising […]