A national women’s advocacy group turned to Cogent for help when they found themselves in crisis resulting from a high-profile sexual harassment case. Our team immediately helped to triage the situation, advising on press statements, social content, reporter engagement and internal communications. When the organization’s prominent CEO stepped down, we quickly pivoted to framing her departure and introducing the new leadership. In addition to developing key messages and talking points, we conducted mock interviews to prepare her replacement to convey her vision for the organization while also highlighting her experience and credentials. This preparation set her for a successful interview with a top national reporter that resulted in fair and balanced coverage – a defining moment in reframing the narrative surrounding the organization.