A top-tier transatlantic think tank turned to Cogent to help introduce its new, first-time president to media, donors, policymakers and stakeholders. Through media training, Cogent helped the president find their voice, lean into their experience and shape their policy opinions in a thoughtful, authentic way. Combining that media training with a launch package that included day-one media coverage, Cogent helped the organization make a splash, generating record social media engagement and media coverage in top outlets the organization never had been in before.