Maddie Wray is a communications and public relations professional who combines digital strategy, social media expertise and compelling content creation to drive engagement for clients navigating complex policy and media landscapes. She specializes in transforming intricate issues into accessible narratives, managing multi-channel advocacy campaigns and securing strategic media placements that position clients at the forefront of industry and policy conversations.

 Before joining Cogent, Maddie worked for a top public affairs firm where she demonstrated her versatility across diverse client needs and regulatory environments. She managed grassroots advocacy campaigns for a state industry association, deployed communications and digital media tactics to advance legislative priorities for a national corporate giant and secured interviews and editorial content for a social impact think tank. Her ability to craft tailored messaging strategies and execute targeted advocacy initiatives proved effective across multiple sectors and stakeholder audiences.

Maddie graduated from Duke University with degrees in public policy and journalism, giving her unique insights from both sides of the media ecosystem. Her experience writing local news articles for the Ninth Street Journal sharpened her ability to distill complex issues into compelling narratives and ask the right questions. During her time as an analytics and engagement intern at The Urban Institute, she transformed sociological research into accessible press materials while strengthening her skills in data-driven analysis. This dual perspective in traditional news writing and strategic communications enables her to anticipate media needs while effectively advocating for client objectives.

Maddie is constantly searching for efficient and innovative paths to success for clients, whether that means navigating AI tools and social media analysis techniques or building unique relationships with key stakeholders. She understands that today’s evolving media and online landscape demands fresh ideas to break through the noise, and she is committed to helping clients make real impact through strategic thinking and creative execution.