How We Did It

A leading education trade association turned to the Cogent team for help marrying research, policy and real-world practice to secure regulatory changes that would benefit children and educators. We hit the ground running – cultivating relationships with the White House and the departments of education, labor and health and human services. Our PR team guided the client through the process of drafting and placing an op-ed in The Washington Post and a letter in the New York Times, secured a spot for the association’s CEO on a popular NPR program and landed a top-flight moderator for the keynote panel at the association’s annual conference. Wins for this client included serving as one of the leading voices to secure historic increases in Child Care and Development Block Grant (CCDBG) funding – more than doubling to $5.9 billion over the last three years – and a cadre of congressional champions to advance the client’s long-term objectives.