LAUNCHING AN INTERNATIONAL SPACE COMPANY INTO THE WASHINGTON ORBIT
How We Did It
An international space company approached Cogent with a problem and a tight timeframe: they had less than a month to unveil their revolutionary satellite technology to the U.S. diplomatic community, private sector and non-governmental organizations. We leveraged our digital smarts to identify influencers in this space and tapped our network of embassy staff, scientific experts, international corporate representatives and reporters to drive high-level event attendance and media interest. We worked seamlessly with our client’s team and staff from the Argentine Embassy, where the event was being held, to coordinate invitations, logistics and a networking reception.
We also organized a media roundtable for the company’s CEO as well as follow-on interviews and prospective business meetings. The standing-room-only event, media interest and business leads exceeded our client’s expectations, and they credited the Cogent team for opening new doors in the United States and beyond.