MOBILIZING A COMMUNITY TO PUSH FOR DIPLOMACY
How We Did It
A group representing the Iranian American community turned to our team to elevate its message of diplomacy with Washington decision makers. We designed and launched the Diplomacy First campaign to raise the client’s profile, mobilize the community and ultimately have their voice heard in high-level discussions. Elements of the campaign included the production of videos; design and launch of a campaign website; creation and placement of billboard signs in key locations; social graphics for use in organic posting and advertising; and creation and placement of ads on Facebook and Twitter. The campaign successfully mobilized Iranian Americans and community allies and highlighted the need for diplomacy at a time when war with Iran seemed imminent.