A major public university chose Cogent to conduct a national media rollout of the university’s first-ever Black president and his signature initiative, a university-wide taskforce on equity and racial justice. After helping hone the narrative, Cogent secured national TV, radio, print and podcast interviews for the president. Cogent also worked with him to draft and place a foundational opinion piece on the taskforce in a prominent national outlet. The result was recognition for his bold first steps from well beyond his state’s borders. Cogent continues to work with the university on other major communications initiatives to promote the development of its diverse tech talent pipeline, campus expansion and university milestones.