AMPING UP AWARENESS ABOUT THE NEED FOR CLEAN ENERGY INVESTMENT
How We Did It
A right-of-center clean energy organization engaged Cogent to execute a comprehensive government relations, public relations and digital strategy to raise the profile of its leadership and brand around conservative energy and climate policies. The goal of the campaign was two-fold: showcase Republican leadership on these issues and attract new followers for the organization to mobilize target states. We developed a strategy that highlighted the value of investment in clean energy as a way to create jobs and boost the economy – a vital endeavor in the midst of the COVID-19 pandemic.
We launched Clean Energy Forward on behalf of our client with an op-ed in Newsweek and a microsite featuring a compelling video. We then expanded our reach – running online ads and TV and radio spots, starting a weekly blog series, conducting regional media outreach, developing state-specific microsites, and weaving in a variety of other attention-grabbing initiatives. In a matter of months, we significantly increased awareness among our target audiences, including senators important to our client’s cause.